Jazir Academy Volume i — Index № 026

Learn the

craft of

digital growth.

The Academy is a working classroom. We teach what we still practise — paid growth, brand, AI tools, monetisation — in small live cohorts, with senior practitioners, on your own projects.

Next cohort Enrolling
Sept 04 12 weeks · Live · Online + Lagos
Cohort size24 seats
Tuition$1,200 · scholarships
LanguageEnglish, with multilingual TAs
Reserve a seat
Programmes

Four ways

to enrol.

From a 2-day workshop to a 12-week cohort. Each programme has fewer than 30 students and is taught by people still doing the work.

Flagship · 12 weeks

The Growth Operator

Programme.

For founders and in-house operators ready to own paid & organic growth end-to-end. You'll build a real growth engine on your own product, supervised by senior practitioners — and graduate with a documented playbook your team can run.

M01Diagnose: numbers, levers, leaks.
M02Positioning & offer.
M03Paid: Meta, Google, TikTok.
M04Organic: SEO, content systems.
M05Lifecycle: email, WhatsApp, SMS.
M06Measure: attribution, dashboards.
Apply for Cohort 04 Applications close 22 Aug
Cohort 03 · Yaba studio
Live calls12
1:1 reviews6
Projects3
Hours / week6–8
6 weeks · Self-pacedB

Brand & story

for founders.

Find a voice that's yours. Build a brand that sells. End the cohort with a complete identity system and a launch plan.

  • Naming & verbal identity
  • Logo & type basics
  • Brand kit production
  • Launch playbook
4 weeks · LiveC

AI for

small business.

Build the agents, automations and workflows that actually save hours — practical, opinionated, no model worship.

  • Custom GPTs & agents
  • WhatsApp & SMS automations
  • Internal copilots
  • Workflow design
2 days · WorkshopD

Creator

monetisation lab.

For creators ready to turn an audience into a business. Two intense days, ten students, one new revenue line.

  • Audience economics
  • Product design for creators
  • Distribution & launch
  • Pricing & offers
A typical week

No mystery.

Here's the rhythm.

Six to eight hours a week. One live call, one studio session, real homework. We expect you to ship.

Mon6–8pm WAT

Live lecture.

Theory & this week's frameworks. Recorded for replay.

90 min · Online
Tueasync

Reading.

Hand-picked essays, post-mortems, and one Loom from a guest practitioner.

60 min · Async
Wedasync

Apply.

Work on your project with the framework. Drop questions in the cohort channel.

2 hours · Studio
Thu6–7pm WAT

Studio session.

Live review with the cohort. Three projects critiqued live each week.

60 min · Online
Fri

Rest.

Take Friday off. We mean it. Building lasting businesses is a long game.

∞ · Off
Faculty

Taught by people

still shipping.

Every teacher in the academy is currently operating — running a brand, a startup, or a growth engine. The work informs the teaching, every week.

Olaitan Olajobi

Founder · Lead instructor

Built brands and growth engines for 60+ African startups across 14 countries. Teaches the flagship and the brand programme.

Growth · Brand

Adaeze Nnamani

Head of Studio

10 years in product marketing across Lagos & London. Teaches positioning, pricing, and launches.

Product · PMM

Kwame Owusu

AI & Automation

Ex-Engineer turned operator. Builds the agents and workflows we ship in the AI cohort.

AI · Ops
+3

Guest practitioners.

Rotating

Founders, marketers, designers, and engineers running real things in real African markets — each cohort hears from three.

Rotating · 3 / cohort
Scholarships

Talent isn't equally

capitalised.

We reserve a third of every cohort for full and partial scholarships — for women founders, builders outside Lagos, and operators from underrepresented markets. No essay-shaped hoops. Just a short call.

FAQ

Honest

answers.

Tell us if we missed one — drop us a line.

Is this a course library or a live cohort?+

Live cohorts. There's a small library of supporting material, but the value is the live sessions, the studio reviews, and the cohort — none of which a recording can replace.

Will it work if I'm outside Nigeria?+

Yes — our last cohort was 38% Nigerian, with the rest split across Kenya, Ghana, South Africa, Egypt, Côte d'Ivoire, Senegal and the diaspora. All sessions run on WAT and are recorded.

I don't have a business yet — should I apply?+

For The Growth Operator, you need a project to apply the frameworks to — even an idea you're actively testing. For the other programmes, a strong personal project is enough.

What if I can't afford it?+

Apply for a scholarship — we cover full or partial tuition for a third of every cohort. No long essays, no committee, just a 20-minute call.

Do you issue a certificate?+

We issue a Jazir Academy certificate when you ship the final project. But the real artefact is your playbook, your numbers, and your network — not the PDF.